Beyond Meat is a plant-based meat substitute company that sizzles, smells, and tastes like beef. Beyond Meat has developed a unique value chain analysis to help them understand where in the process they can add or remove costs of production while maintaining quality and taste. They seek to lower its cost by identifying supply chain efficiencies opportunities and removing barriers between its products and low-priced customers.
Beyond Meat provides transparency into how it creates food through an open patent policy which allows anyone who wishes access to research on how Beyond Meats’ products are made without having to sign away ownership rights or pay royalties. Beyond Meat is a well-positioned company with a strong future due to its innovative products, commitment to quality and transparency, and focus on cost reduction.
1. Background of Beyond Meat
Beyond Meat is a company that manufactures and sells plant-based meat products. The company’s products are designed to mimic animal-based meat products’ taste, texture, and appearance.
Beyond Meat’s primary target market are consumers looking for a healthier, more sustainable alternative to animal-based meat products. Beyond Meat has successfully attracted investment from some of the world’s largest food companies, including Tyson Foods, Kellogg’s, and Nestle. Beyond Meat went public in 2019 and is now one of the most valuable food companies in the world.
The Beyond Meat Value Chain Analysis in 2022 report includes:
- A comprehensive analysis of Beyond Meat’s value chain
- An overview of the company’s primary activities
- An analysis of Beyond Meat’s support activities
- A necessary takeaways section
2. What is Beyond Meat Value Chain Analysis in 2022?
The Beyond Meat value chain is vertically integrated, meaning that the company controls all aspects of production from seed to shelf. Beyond Meat has a team of engineers and scientists who develop new plant-based meat substitutes. The company has a research and development (R&D) center in El Segundo, California. Beyond Meat also has a manufacturing facility in China.
Beyond Meat’s products are made from various plant-based ingredients, including peas, mung beans, and rice. The company uses sustainable farming practices to grow its plants. Beyond Meat’s products are processed into various meat substitutes, including burgers, sausage, and ground beef. The company’s products are then sold to retailers, foodservice operators, and consumers.
Beyond Meat has a team of sales and marketing professionals who promote the company’s products to retailers and foodservice operators. Beyond Meat’s products are also sold online through the company’s website and third-party retailers.
Beyond Meat offers a subscription service that delivers products to consumers monthly. Beyond Meat has a customer service team that provides support to consumers.
Beyond Meat’s primary target market is the US, but the company has expanded to Canada, Europe, and Asia. Beyond Meat has a comprehensive value chain, with inbound logistics, operations, outbound logistics, marketing and sales, and after-sales services.
The company has vigorous support activities with infrastructure, human resource management, technology development, and procurement. Beyond Meat is a publicly-traded company on the NASDAQ stock exchange.
The Beyond Meat value chain analysis in 2022 will explore the primary and support activities necessary for the company to operate. In detail, we will examine inbound logistics, operations, outbound logistics, marketing and sales, and after-sale services. Additionally, we will provide key takeaways at the end of the article.
3. Beyond Meat Primary Activities
In this case, as a leading producer of plant-based meat products, the company has developed a highly efficient value chain to deliver its products to consumers quickly and at a lower cost than traditional meat producers.
3.1 Inbound Logistics
Beyond Meat’s, inbound logistics operations involve receiving ingredients and raw materials from suppliers and preparing them for use in the production process. The company has developed a well-organized supply network to procure ingredients quickly and efficiently. They are also ensuring that they are delivered to the appropriate production areas.
The company has several suppliers for meat, grains, and other ingredients, so it must have a sophisticated system to manage the flow of materials. Beyond Meat also uses state-of-the-art manufacturing facilities to prepare ingredients quickly and efficiently. This helps to ensure that the company can meet consumer demand promptly.
3.2 Operations
The company uses various clever methods and technologies to produce its products. For example, Beyond Meat has developed a process to extract protein from plants more efficiently than traditional methods. This helps reduce the cost of production and allows Beyond Meat to sell its products at a competitive price.
Beyond Meat’s operations involve transforming the natural components into their finished products. The company has several production lines that can create a variety of meat substitutes. Beyond Meat must ensure that its products are consistent in quality and taste. Beyond Meat’s products are also safe and healthy for consumers, as they are free from antibiotics and allergic reactions.
3.3 Outbound Logistics
Beyond Meat’s outbound logistics operations involve ensuring that finished products are delivered to retailers quickly and efficiently. Moreover, the company has an extensive distribution network that allows it to reach consumers in several different markets. Beyond Meat also uses innovative packaging that helps preserve its products’ quality.
This allows Beyond Meat to maintain a high level of customer satisfaction. For instance, the company has a robust online presence, and it also sells its products through brick-and-mortar retailers. Beyond Meat must ensure that its products are available when and where customers want them.
3.4 Marketing and Sales
Beyond Meat’s marketing and sales, efforts are focused on creating awareness of its products and persuading consumers to purchase them. Beyond Meat has a team of marketing professionals who develop advertising campaigns and execute promotional activities. The company also has a sales force that is responsible for generating revenue.
Hence, Beyond Meat’s marketing and sales operations involve promoting and selling its products to consumers. The company has developed an extensive marketing campaign that helps to promote its products to a broad audience. Beyond Meat also employs several sales representatives responsible for selling its products to retailers. This helps to ensure that Beyond Meat’s products are available in various markets.
3.5 After-Sales Services
The company offers a money-back satisfaction guarantee, and it also has a customer service team that can assist with any questions or problems. Beyond Meat also provides customer support in several different languages. This helps ensure that Beyond Meat can provide a high level of customer service in several foreign markets. Beyond Meat strives to provide a positive experience for all of its customers.
4. Beyond Meat Support Activities
In general, the company has built a solid infrastructure to support its operations, including manufacturing facilities, research and development centers, and distribution centers. Beyond Meat has also invested heavily in technology to develop plant-based meat substitutes that replicate traditional meat products’ taste, texture, and appearance.
This Beyond Meat value chain analysis will examine the company’s key activities and how they contribute to its overall business strategy. The analysis will also look at the competitive landscape and how Beyond Meat stacks up against its rivals. Finally, the key takeaways section will provide insights into Beyond Meat’s strengths and weaknesses.
4.1 Infrastructure
Beyond Meat relies on several core infrastructure components to support its business operations. These include:
- Manufacturing facilities: Beyond Meat has several manufacturing facilities, several located in Columbia, Missouri, Pennsylvania, and Jiaxing.
- Distribution centers: Beyond Meat has a number of distribution centers located across the United States. This enables the company to quickly and efficiently distribute its products to retailers.
- Customer service center: Beyond Meat has a customer service center in El Segundo, California, responsible for possibly responding to customer inquiries and resolving any issues.
4.2 Human Resource Management
Beyond Meat has a team of highly skilled employees responsible for designing, developing, and manufacturing plant-based meat substitutes. The company has put in place several programs and initiatives to attract and retain top talent. These include:
- Paid vacation days: Beyond Meat offers its employees paid vacation days to take time off work to relax and recharge.
- Paid time off Beyond Meat also offers its employees paid time off so they can take care of personal matters.
- Flexible work hours: Beyond Meat’s employees have the flexibility to work the hours that best suit their needs.
- Employee referral program: Beyond Meat’s employee referral program rewards employees who refer qualified candidates for open positions.
The Beyond Meat value chain has several key stakeholders. Consequently, farmers are one of the most important groups, as they provide the raw ingredients that Beyond Meat uses to make their products. Beyond Meat also relies on processors and factory workers, packaging companies, and transportation providers to help them distribute their products.
Restaurants that serve Beyond Meat products are another important group, as they help promote the company’s products to consumers. Finally, consumers are the most important group, as they are the ones who ultimately decide whether or not Beyond Meat’s products are successful.
4.3 Technology Development
Beyond Meat has raised over $200 million from investors, including Bill Gates, Twitter co-founder Biz Stone, and actor Leonardo DiCaprio. The company was founded in 2009 by Ethan Brown to provide consumers with a more sustainable and healthy alternative to Meat. Beyond Meat’s products are made from pea protein, soy protein, coconut oil, and other plant-based ingredients.
Beyond Meat has developed several patented technologies used in the production of plant-based meat substitutes. These include:
- Beyond Burger Patty: The Beyond Burger patty is made from peas, beets, and rice proteins. It is designed to look, taste, and feel like traditional beef burgers.
- Beyond Sausage: Beyond Sausage is made from pea, rice, and fava bean proteins. Similarly, it is designed to have the same taste and texture as traditional pork sausage.
- Beyond Chicken Strips: Beyond Chicken Strips are made from a blend of soy and pea proteins. They are designed to have the same taste and texture as traditional chicken strips.
4.4 Procurement
The company has strict quality control standards to ensure that only the highest quality ingredients are used in its products. Beyond Meat also works closely with its suppliers to develop long-term relationships and secure stable supply chains. Besides, the company has partnerships with some of the world’s largest food companies, including McDonald’s, Burger King, KFC, and Subway.
The Beyond Meat value chain consists of several different stages. At the beginning of the chain is agricultural production. Farmers grow the ingredients that Beyond Meat uses to make their meat alternatives.
Next, those ingredients are processed into a form that can be used in food products. Beyond Meat uses various methods to do this, including extrusion, fermentation, and co-extrusion.
After the ingredients have been processed, they are packaged and shipped to grocery stores and restaurants. Beyond Meat also has a research and development department constantly working on new products and recipes.
5. Key Takeaways
Beyond Meat is a company that has seen tremendous growth in recent years. In 2020, Beyond Meat’s sales increased by 36.6% year-to-year. Additionally, the company has also been expanding its international presence, and Beyond Meat products are now available in over 50 countries with 120,000 retail outlets worldwide.
Beyond Meat is well-positioned to continue its growth in the coming years. Beyond Meat can continue growing rapidly by investing in its new product development and expanding its international reach.
The Beyond Meat value chain analysis has revealed the following key takeaways:
- Beyond Meat has a robust infrastructure that includes manufacturing facilities, distribution centers, and a customer service center.
- Beyond Meat has a highly skilled workforce and offers several programs and initiatives to attract and retain top talent.
- Beyond Meat has developed many patented technologies used in the production of plant-based meat substitutes.
- Beyond Meat procures raw materials from several suppliers located around the world. The company has strict quality control standards to ensure that only the highest quality ingredients are used in its products.
- Beyond Meat has a long-term relationship with its suppliers and works closely with them to secure stable supply chains.
Beyond Meat can generate value for its stakeholders by operating efficient inbound and outbound logistics operations, producing safe and healthy products by employing effective marketing technological strategies.
Beyond Meat’s services help ensure that consumers are satisfied with its products. The company can also generate value for its stakeholders by investing in research and development, which helps to ensure that it remains at the forefront of the plant-based meat industry.